UsS Dealer Pricing Study - Alfa Romeo 4C Forums
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post #1 of 62 (permalink) Old 08-17-2014, 10:45 AM Thread Starter
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UsS Dealer Pricing Study

So, owing to the fact that some dealerships are adding a "market adjustment" over MSRP, how about people start posting their local dealerships' pricing policy here.

Armed with this intelligence, perhaps buyers can make a more informed decision, and patronize the dealerships who are more "customer friendly"

So, plagiarizing TrappistMonk for the list of "first wave" dealerships:

Quote:
Originally Posted by TrappistMonk View Post
The full list is now available on:

http://media.chrysler.com/newsreleas...id=15705&mid=1

(Thanks Brucewinter for sharing the link)

Let's start a list of dealers in the USA. Please add your dealer to the comments and I will update this master list. Please only add dealers that received a confirmation letter from Alfa.

Confirmed Alfa dealers:

AZ, Scottsdale: Fiat of Scottsdale
http://www.fiatusaofscottsdale.com/index.htm

CA, Kearny Mesa: Kearny Mesa Fiat
http://www.fiatusaofsandiego.com/index.htm

CA, National City:
Mossy Fiat
http://www.mossyfiat.com/index.htm

CA, San Francisco:
Fiat of San Francisco
http://www.fiatofsanfrancisco.com/index.htm

CA, Santa Monica
: Santa Monica Fiat
http://www.santamonicafiat.com/index.htm

CT, Stamford: Fiat of Fairfield County
http://www.fiatoffairfieldcounty.com/index.htm

FL, Davie: Rick Case Fiat
http://www.rickcasefiatusa.com/index.htm

FL, Orlando : Greenway Fiat
http://www.fiatusaofeastorlando.com/index.htm
Scott is on the forum. http://4c-forums.com/members/2105-sc...enwayalfa.html

IL, Chicago : Fiat of Chicago
http://www.fiatusaofchicago.com/index.htm

IL, Tinley Park : Bettenhausen Fiat
http://www.fiatusaoftinleypark.com/index.htm

KY, Florence: Jack Sweeney Fiat
http://www.fiatusaofflorence.com/index.htm

MD, Fallston: Fiat of Fallston
http://www.fiatusaoffallston.com/index.htm

MI, Grandville : fiat of Grandville.
http://www.fiatofgrandville.com

MN, Bloomington : Fiat of Bloomington
http://bloomingtonfiat.com/default.aspx

MN, St Louis Park
: Luther Fiat of Minneapolis
http://www.fiatusaofminneapolis.net/index.htm

NC, Cary: Hendrick Fiat
http://www.fiatusaofcary.com/index.htm

NJ, Maple Shade: Fiat of Maple Shade
http://www.fiatusaofsouthjersey.com/index.htm

NV, Las Vegas : Towbin Fiat
http://www.fiatusaoflasvegas.com/index.htm

NY, Larchmont : Fiat of Larchmont
http://www.fiatusaoflarchmont.com/index.htm

OH, Columbus: Bob Boyd Fiat
http://www.fiatusaofcolumbus.com/index.htm

PA, Wexford: Baierl Fiat
http://www.fiatusaofwexford.com/index.htm

SC, Greer
: Benson Fiat
http://www.fiatusaofgreer.com/index.htm
John is on the forum: http://4c-forums.com/members/1969-john-montgomery.html

TN, Knoxville: Harper Fiat
http://www.fiatusaofknoxvilletn.com/index.htm
Nick might join the forum.
Myron is on the forum : http://4c-forums.com/members/834-mrwik.html

TX, Austin : Fiat of Austin
http://www.fiatusaofaustin.com/index.htm
Jeff is on the forum : http://4c-forums.com/members/2233-jwebbfiat.html

WA, Tacoma
: Fiat of Tacoma
http://fiatoftacoma.com/
Let us know what your local guys are doing, once you find out FOR SURE.


Edit: sorry about the title - I hate typing on a tablet.

Last edited by 4Canada; 08-17-2014 at 10:53 AM.
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post #2 of 62 (permalink) Old 08-17-2014, 12:43 PM
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That list is rather short, only 25 of the 86 dealers.

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post #3 of 62 (permalink) Old 08-17-2014, 01:14 PM
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post #4 of 62 (permalink) Old 08-17-2014, 01:21 PM
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For your viewing pleasure:

Quote:
Here are the dealers by state that have been awarded an Alfa Romeo franchise in the U.S., followed by the four dealers in Canada:

Alabama
FIAT of Huntsville, dba Alfa Romeo of Huntsville, Huntsville, Ala.

Arkansas
Landers FIAT, dba Landers Alfa Romeo, Benton, Ark.
FIAT of Fayetteville, dba Alfa Romeo of Fayetteville, Fayetteville, Ark.

Arizona
Larry H. Miller FIAT Tucson, dba Larry H. Miller Alfa Romeo Tucson, Tucson, Ariz.
FIAT of Scottsdale, dba Alfa Romeo of Scottsdale, Scottsdale, Ariz.

California
FIAT of Burlingame, dba Alfa Romeo of Burlingame, Burlingame, Calif.
FIAT of Bakersfield, dba Alfa Romeo of Bakersfield, Bakersfield, Calif.
McKevitt FIAT, dba McKevitt Alfa Romeo, Berkeley, Calif.
Premier FIAT of Fremont, dba Premier Alfa Romeo of Fremont, Newark, Calif.
Orange Coast FIAT, dba Orange Coast Alfa Romeo, Costa Mesa, Calif.
Santa Monica FIAT, dba Santa Monica Alfa Romeo, Santa Monica, Calif.
FIAT of Los Angeles, dba Alfa Romeo of Los Angeles, Los Angeles, Calif.
Kearny Mesa FIAT, dba Kearny Mesa Alfa Romeo, San Diego, Calif.
Walter's FIAT, dba Walter's Alfa Romeo, Riverside, Calif.
Mossy FIAT, dba Mossy Alfa Romeo, National City, Calif.
FIAT of San Francisco (San Francisco Motors), dba Alfa Romeo of San Francisco, San Francisco, Calif.
Maserati of Walnut Creek, dba Alfa Romeo of Walnut Creek, Walnut Creek, Calif.

Colorado
AutoNation FIAT North Denver, dba AutoNation Alfa Romeo North Denver, Northglenn, Colo.

Connecticut
FIAT of Fairfield County, dba Alfa Romeo of Fairfield County, Stamford, Conn.

Florida
Rick Case FIAT, dba Rick Case Alfa Romeo, Davie, Fla.
FIAT of North Miami, dba Alfa Romeo of North Miami, North Miami, Fla.
FIAT of Melbourne, dba Alfa Romeo of Melbourne, Melbourne, Fla.
FIAT of Pensacola, dba Alfa Romeo of Pensacola, Pensacola, Fla.
Sunset FIAT of Sarasota, dba Sunset Alfa Romeo of Sarasota, Sarasota, Fla.
FIAT of Winter Haven, dba Alfa Romeo of Winter Haven, Winter Haven, Fla.
FIAT of Orange Park, dba Alfa Romeo of Orange Park, Jacksonville, Fla.
Greenway FIAT of East Orlando, dba Greenway Alfa Romeo of East Orlando, East Orlando, Fla.
Fields FIAT, dba Fields Alfa Romeo, Orlando, Fla.

Georgia
FIAT of Savannah, dba Alfa Romeo of Savannah, Savannah, Ga.

Iowa
D&D FIAT, dba D&D Alfa Romeo, Davenport, Iowa
Billion FIAT, dba Billion Alfa Romeo, Clive, Iowa

Illinois
FIAT of Chicago, dba Alfa Romeo of Chicago, Chicago, Ill.
Bettenhausen FIAT of Tinley Park, dba Bettenhausen Alfa Romeo of Tinley Park, Tinley Park, Ill.
FIAT of Metro East, dba Alfa Romeo of Metro East, Fairview Heights, Ill.

Indiana
FIAT of Glenbrook, dba Alfa Romeo of Glenbrook, Fort Wayne, Ind.
Expressway FIAT of Evansville, dba Expressway Alfa Romeo of Evansville, Evansville, Ind.

Kentucky
Jake Sweeney FIAT, dba Jake Sweeney Alfa Romeo, Florence, Ky.

Louisiana
Landers FIAT, dba Landers Alfa Romeo, Shreveport, La.

Maryland
Heritage FIAT, dba Heritage Alfa Romeo, Owings Mills, Md.
Criswell Maserati, dba Criswell Alfa Romeo, Germantown, Md.

Michigan
Suburban FIAT, dba Suburban Alfa Romeo, Ann Arbor, Mich.
Fox FIAT, dba Fox Alfa Romeo, Traverse City, Mich.
Golling FIAT, dba Golling Alfa Romeo, Bloomfield Hills, Mich.
FIAT of Lakeside, dba Alfa Romeo of Lakeside, Macomb, Mich.
Zeigler FIAT of Grandville, dba Zeigler Alfa Romeo of Grandville, Grandville, Mich.

Minnesota
FIAT of Bloomington, dba Alfa Romeo of Bloomington, Bloomington, Minn.

Missouri
Northtowne FIAT of Kansas City, dba Northtowne Alfa Romeo of Kansas City, Kansas City, Mo.

North Carolina
Hendrick FIAT of Cary, dba Hendrick Alfa Romeo of Cary, Cary, N.C.

Nebraska
FIAT of Omaha, dba Alfa Romeo of Omaha, Omaha, Neb.

New Jersey
FIAT of Maple Shade, dba Alfa Romeo of Maple Shade, Maple Shade, N.J.
Fullerton FIAT, dba Fullerton Alfa Romeo, Somerville, N.J.

Nevada
FIAT of Las Vegas, dba Alfa Romeo of Las Vegas, Las Vegas, Nev.
Findlay FIAT, dba Findlay Alfa Romeo, Henderson, Nev.

New York
FIAT of Larchmont, dba Alfa Romeo of Larchmont, Larchmont, N.Y.

Ohio
Bob & Chuck Eddy FIAT, dba Bob & Chuck Eddy Alfa Romeo, Youngstown, Ohio
Yark FIAT, dba Yark Alfa Romeo, Toledo, Ohio
Bob-Boyd FIAT, dba Bob-Boyd Alfa Romeo, Columbus, Ohio
Bob Ross FIAT, dba Bob Ross Alfa Romeo, Centerville, Ohio

Oklahoma
FIAT of Edmond, dba Alfa Romeo of Edmond, Edmond, Okla.

Pennsylvania
Baierl FIAT, dba Baierl Alfa Romeo, Wexford, Pa.

South Carolina
Benson FIAT, dba Benson Alfa Romeo, Greer, S.C.

Tennessee
Harper FIAT, dba Harper Alfa Romeo, Knoxville, Tenn.

Texas
FIAT of Austin, dba Alfa Romeo of Austin, Austin, Texas
Holt FIAT of Fort Worth, dba Holt Alfa Romeo of Fort Worth, Fort Worth, Texas
Northside FIAT, dba Northside Alfa Romeo, Spring, Texas
Randall Noe FIAT, dba Randall Noe Alfa Romeo, Tyler, Texas
Allen Samuels FIAT, dba Allen Samuels Alfa Romeo, Waco, Texas
FIAT of Corpus Christi, dba Alfa Romeo of Corpus Christi, Corpus Christi, Texas
Helfman FIAT, dba Helfman Alfa Romeo, Houston, Texas
Brown FIAT, dba Brown Alfa Romeo, Laredo, Texas
FIAT of McKinney, dba Alfa Romeo of McKinney, McKinney, Texas
Cavender FIAT, dba Cavender Alfa Romeo, Selma, Texas

Virginia
Safford FIAT of Tysons Corner, dba Safford Alfa Romeo of Tysons Corner, Vienna, Va.
Safford FIAT of Fredericksburg, dba Safford Alfa Romeo of Fredericksburg, Fredericksburg, Va.
FIAT of Alexandria, dba Alfa Romeo of Alexandria, Alexandria, Va.
Pomoco FIAT of Newport News, dba Pomoco Alfa Romeo of Newport News, Newport News, Va.

Vermont
Berlin City FIAT, dba Berlin City Alfa Romeo, Williston, Vt.

Washington
FIAT of Tacoma, dba Alfa Romeo of Tacoma, Tacoma, Wash.
Barton FIAT, dba Barton Alfa Romeo, Spokane, Wash.

Wisconsin
Bergstrom Maserati, dba Bergstrom Alfa Romeo, Appleton, Wis.

West Virginia
Urse FIAT of Morgantown, dba Urse Alfa Romeo of Morgantown, Morgantown, W. Va.
Moses FIAT of St. Albans, dba Moses Alfa Romeo of St. Albans, St. Albans, W. Va.

Canada
FIAT of Vancouver, dba Alfa Romeo of Vancouver, Vancouver, B.C.
Maranello FIAT, dba Maranello Alfa Romeo, Vaughan, Ont.
LaSalle FIAT, dba LaSalle Alfa Romeo, LaSalle, Quebec
JD FIAT, dba JD Alfa Romeo, Boischatel, Quebec

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post #5 of 62 (permalink) Old 08-17-2014, 01:32 PM
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My local dealer who I've had the most contact, Santa Monica Fiat & Alfa. The first few times they said they "would sell for as much over MSRP as the market would bare". Meaning, if NOBODY is willing to pay over MSRP they will eventually sell for MSRP. The last few time I was in, they said "MSRP is 71" and change.

I contacted Walters in Riverside once. They told me all kinds of things, none of which were within the realm of truth as I understand the truth. Some months later they contacted me asking if I was still interested in a 2015 GTV. So now they are starting their own rumors cause there just aren't enough going around. I don't remember what they said about pricing (for either car) and I don't really care.

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post #6 of 62 (permalink) Old 08-17-2014, 01:33 PM Thread Starter
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Thanks for fixing that, Racer. I didn't count!
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post #7 of 62 (permalink) Old 09-06-2014, 10:22 AM
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Talked to my Alfa dealer yesterday. No, they still don't know anything. The good news is they are not starting rumors nor spreading rumors. He did mention that they are getting offers of $100,000 and more.

I had to ask, "What's my price?"
"We might be able to to let you have the car for $90,000 cause we really want you to have the car."

That's a two part statement and I only like the second part. The good news is that I don't need to make a decision or give them an answer until the car gets here.

Q: When will the car get here?
A: In a pencil's life.

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post #8 of 62 (permalink) Old 09-06-2014, 10:47 AM
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Quote:
Originally Posted by Racer Z View Post
Talked to my Alfa dealer yesterday. No, they still don't know anything. The good news is they are not starting rumors nor spreading rumors. He did mention that they are getting offers of $100,000 and more.

I had to ask, "What's my price?"
"We might be able to to let you have the car for $90,000 cause we really want you to have the car."

When will the car get here?
A: In a pencil's life.
I think your dealer is outrageous and has grand expectations that he can rip people off for owning the first 100 Alfa 4Cs. Does your state have regulations that dealers can't adjust price beyond reasonable dealer markup? They might as well have an auction if they are going to play this game at least we would know what others are willing to pay.

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post #9 of 62 (permalink) Old 09-06-2014, 11:21 AM
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I believe the notion of $100k is complete BS from the dealer you spoke to. It is frankly just stupid for a dealer to even say something like that at this point. A smart one will wait until the cars arrive and then figure out the market demand and what if any markup they want to charge. There are enough wealthy idiots in LA that someone might do that, but as I have said before, this will be a very brief period of market "over exuberance". My guess is that the first cars will typically get about $5k over MSRP and then the next round of cars will be at MSRP and then followed by discounts. Just an opinion.
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post #10 of 62 (permalink) Old 09-06-2014, 11:22 AM
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There is a very cruel lesson Fiat Abarth owners learned, although given the limited production of the 4c, it may not apply here. When the Abarth came out, there was an immediate rush of enthusiasm- it was like Beatlemania, or something, and the dealers had a field day charging well over MSRP.

Abarth production caught up, or maybe over shot, and we went from $5000 over sticker to $6000 off, which is what I paid for my loaded Abarth. I got a lot of kit for just $20,500. So be careful out there.

I have long advocated for the decertification of the franchise system- its a worthless anachronism that lets OEMs disintermediate themselves from the blood on the showroom floor. Its the 21st century. Retail has changed.
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